FirstClick Receives Best Practices Award

FirstClick Consulting is the proud winners of Frost & Sullivan Best Practices Award

Sydney - 26 November 2009 - Adconion, FirstClick Consulting and Fairfax Digital have taken out the digital media awards at the Frost & Sullivan Best Practice Awards, announced at a banquet in Sydney last night. The Frost & Sullivan awards are held to honour best practices in the Australian ICT industries. The awards are based on the following criteria:

  • Revenue growth
  • Market share in specific category and growth in market share
  • Demonstrated leadership in new product introduction and innovation
  • Breadth of products and solutions
  • Major customer acquisitions
  • Subscribers and growth in subscriber base
  • Business/market strategy

In the Digital Media category, Adconion took out the Best Ad Network Broker of the year, FirstClick Consulting won Search Marketing Company whilst Fairfax Digital was deemed the best in the Online Publisher of the Year.Jack Matthews, Chief Executive Officer, Fairfax Digital said, “I’m thrilled to receive this award on behalf of the company in such a highly competitive category. It’s no secret that over the past year we’ve been transforming the way we do business at Fairfax Digital. This award goes a long way to validate our success with the direction we’ve taken with the business.” "Thanks to Frost & Sullivan for acknowledging Ad Networks for the first time in their Annual Best Practice Awards and Adconion as a leading player in the Australian Digital Media Space" commented Alex Littlejohn Managing Director Adconian "The last 18 months have seen much structural change with a significant shift in spend towards the real time optimisation and targeting that Adconion offers across all digital platforms."