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As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source: AIMIA / Sensis Social Media Report, May 2011]. Search [...]

According to recent research from Google, on average, 50% of the ad clicks that occur with a top rank organic result are incremental. This means you can still gain additional clicks from a paid search ad even if you are already #1 in organic ranking.

It just got a whole lot easier to reach your most engaged customers with video… Introducing Google AdWords for Video!

Are you using Google+ or Search Plus Your World yet? If not, read on to see the benefits this could bring to your business.

Mobile has evolved from a “nice to have” to a “need to have”. Here are some basic Do’s & Don’ts for any mobile strategy…

Did you know that using SEO in conjunction with online PR can help your business achieve exceptional results? Read on to discover how combining these strategies can benefit you…

The hottest new change from Google involves rewarding fresh content by moving it up the search results. Make sure you’re across how it applies to you….

4 reasons why you should look at your search marketing agency as a business partner and not just another supplier. By working together you can dramatically improve your overall approach and your results.

Ever wondered how to best optimise your actual landing page to generate the best conversions? Well Conversion Optimisation is one of the most overlooked ways of boosting your conversion rates. Find out how…

Google has recently announced some innovative new releases to their Google Analytics family of tools. Learn how they can help you get better and real-time insights into your customers and website data.