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As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source: AIMIA / Sensis Social Media Report, May 2011]. Search [...]

According to recent research from Google, on average, 50% of the ad clicks that occur with a top rank organic result are incremental. This means you can still gain additional clicks from a paid search ad even if you are already #1 in organic ranking.

Mobile has evolved from a “nice to have” to a “need to have”. Here are some basic Do’s & Don’ts for any mobile strategy…

Google has recently announced some innovative new releases to their Google Analytics family of tools. Learn how they can help you get better and real-time insights into your customers and website data.

Google has a vested interest in ensuring your site is as fast as possible. That’s why they released the Site Speed Report as part of Google Analytics earlier this year. Find out how it can help you keep your customers coming back…

Yesterday Google announced its multi-channel conversion funnel reports are finally out of Beta and available to all Analytics profiles. We have been anticipating this release for quite some time now, initially Google has released 5 reports which will give you full path analysis data for conversions over a 30 day period. What is it? Previous, [...]