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As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source: AIMIA / Sensis Social Media Report, May 2011]. Search [...]

According to recent research from Google, on average, 50% of the ad clicks that occur with a top rank organic result are incremental. This means you can still gain additional clicks from a paid search ad even if you are already #1 in organic ranking.

It just got a whole lot easier to reach your most engaged customers with video… Introducing Google AdWords for Video!

Mobile has evolved from a “nice to have” to a “need to have”. Here are some basic Do’s & Don’ts for any mobile strategy…

Ever wondered how to best optimise your actual landing page to generate the best conversions? Well Conversion Optimisation is one of the most overlooked ways of boosting your conversion rates. Find out how…