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As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source: AIMIA / Sensis Social Media Report, May 2011]. Search [...]

According to recent research from Google, on average, 50% of the ad clicks that occur with a top rank organic result are incremental. This means you can still gain additional clicks from a paid search ad even if you are already #1 in organic ranking.

It just got a whole lot easier to reach your most engaged customers with video… Introducing Google AdWords for Video!

Are you using Google+ or Search Plus Your World yet? If not, read on to see the benefits this could bring to your business.

Mobile has evolved from a “nice to have” to a “need to have”. Here are some basic Do’s & Don’ts for any mobile strategy…

4 reasons why you should look at your search marketing agency as a business partner and not just another supplier. By working together you can dramatically improve your overall approach and your results.

Last night’s big news – FirstClick Consulting took out No. 19 in the SmartCompany Awards! Read all about it!

The shortage of talent in the search marketing industry is reaching a peak. Antonio Ciccia joins us this week to discuss the state of the Internet marketing industry and what brands can do to address it.