Keeping you in
the loop

Arrh… search marketing… we live and breathe it. That’s
why we launched our search marketing news blog. Here you’ll
find the crème dele crème of industry news, tips and
advice to help you grow your revenue through search.
Enjoy! And remember, if you love it, share it.

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Social Analytics Really Starting to Measure Up

May 17, 2012
Posted by Sara

As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source: AIMIA / Sensis Social Media Report, May 2011]. Search [...]

How to Get Your SEO and SEM Working Together

April 19, 2012
Posted by Camilo Hilario

According to recent research from Google, on average, 50% of the ad clicks that occur with a top rank organic result are incremental. This means you can still gain additional clicks from a paid search ad even if you are already #1 in organic ranking.

Google AdWords for Video

April 10, 2012
Posted by Ryan

It just got a whole lot easier to reach your most engaged customers with video… Introducing Google AdWords for Video!

Google Search Plus Your World — Why Australian Businesses Should Take Note

March 1, 2012
Posted by Sam Shinkins

Are you using Google+ or Search Plus Your World yet? If not, read on to see the benefits this could bring to your business.

Mobile – How not Why

February 16, 2012
Posted by Dan

Mobile has evolved from a “nice to have” to a “need to have”. Here are some basic Do’s & Don’ts for any mobile strategy…

SEO & Online PR – Two Peas in a Pod

December 7, 2011
Posted by Annemarie

Did you know that using SEO in conjunction with online PR can help your business achieve exceptional results? Read on to discover how combining these strategies can benefit you…

Keeping it Fresh – Google’s “Freshness” Update

November 8, 2011
Posted by Annemarie

The hottest new change from Google involves rewarding fresh content by moving it up the search results. Make sure you’re across how it applies to you….

Google Changing Search Landscape Again?

September 7, 2011
Posted by Marianne

So Google has made yet another change that looks to change the way the search landscape works. What does this mean for your brand? Read more to find out…

Local Search Marketing Talent Shortage

August 24, 2011
Posted by FirstClick Guest Blogger

The shortage of talent in the search marketing industry is reaching a peak. Antonio Ciccia joins us this week to discuss the state of the Internet marketing industry and what brands can do to address it.

7 Ways SEO Can Impact Your Entire Business

August 10, 2011
Posted by Gavin

So there’s more to SEO than just generating quality traffic? Yes indeed. Get your SEO strategy right and your entire business will see the benefits. Here are just 7 ways to maximise your SEO across your entire organisation.