Search marketing clients of First Click Consulting

Case Studies

Fairfax Digital

Australia's leading provider of online news and classifieds websites

FirstClick was appointed to devise a comprehensive search engine marketing (SEM) and search engine optimisation (SEO) strategy customised to the business objectives of Fairfax Digital’s news sites - smh.com.au and theage.com.au.

Fairfax Digital wanted to gain an understanding of SEM effectiveness and the potential return-on-investment on a successful strategy. In addition, Fairfax Digital wanted First Click to identify SEO opportunities and priorities.

First Click has made some key milestones in achieving Fairfax Digital’s objectives:

  • Achieved a positive ROI on SEM within two weeks
  • Developed a comprehensive campaign and measurement system to test and optimise SEM results
  • Delivered a comprehensive analysis and provided implementation recommendations on technical and content related SEO opportunities and priorities, as well as presented implementation guidelines.
  
 

Cheryl Akle

With a distinguished website and a superb service already on offer, search engine optimisation (SEO) was the next crucial step for Cheryl Akle to increase her site’s online traffic and in-turn, her revenue.

FirstClick analysed Cheryl Akle’s website and recommended an effective strategy to improve the organic search ranking of Cherylakle.com.au within Google search results through search engine optimisation.

Specifically, FirstClick:

  • Identified and implemented technical and content related search engine optimisation for Cherylakle.com.au
  • Cherylakle.com.au ranked number 1 in Google search results for targeted keywords within three weeks.
  
 

Crikey

Crikey.com.au wanted to implement a search engine marketing campaign to leverage the growing number of Internet users in Australia seeking progressive and cutting-edge news content.

A primary objective of Crikey.com.au’s was to increase the reach of targeted online marketing to raise brand awareness, boost free trial of its daily newsletter and reduce the cost of acquiring new members.

FirstClick has achieved results, catapulting Crikey.com.au ahead of their competitors:

  • Increased number of clicks and acquisition by 122% and 380% respectively
  • Leveraged marketing spend by reducing cost per click by 11% and cost per acquisition by 59%
  • Developed methodology to prove the potential of further reduced cost per acquisition by up to 50% through diligent keyword, ad copy and landing page optimisation.
  
 

Trade Me

FirstClick were contracted by Trade Me to identify key opportunities to improve their search result ranking through search engine optimisation.

Additionally, First Click managed the design & implementation of the search engine marketing campaign for the launch of Trade Me Jobs.

First Click achieved Trade Me’s objectives cost effectively with high quality results. As part of the engagement, First Click:

  • Analysed and identified technical and content related search engine optimisation opportunities and prioritised highest impacting initiatives
  • Developed a comprehensive search engine marketing campaign to support the launch of Trade Me Jobs