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Optimizing Your PPC Campaign

Once you have begun your online advertising campaign, make sure all its components are coming together as a cohesive unit through optimization. We can help you ensure you get your campaign off on the right foot with the right optimization techniques.

Understanding Optimization

The need to optimize your PPC campaign is a clear one. You want to get the most out of your advertising dollar, and optimization can help you do just that. You need maximum results, and you will get them if your keywords are good ones, your ad copy is concise and attractive, your landing page draws people in further, and your entire strategy has been implemented effectively. At the end of the process, you begin selling products to new groups of customers, thus increasing your total revenue.

Keywords

The first step in optimizing your PPC campaign is choosing the right keywords. You need to choose words that fit within your budget, and words that your potential customers may actually search for. Choosing the right keywords, though, can be difficult at times, and even with the many online tools, you still may not find profitable ones. Here are a few tips.

Choose keywords that truly describe your goods or services.
Choose keywords that a customer might use.
Consider keyword stems as part of your campaign.

We’ll help you choose the keywords you need to get the right customers to your site.

Ad Copy

The next step to optimizing your PPC campaign is to have the most effective ad copy. Good ad copy is clear and concise. Never mislead your customers with your ad copy. It should offer the best possible call to action in order to get customers to click on the site. Part of our service is providing the ad copy you need to convince customers to click.

Landing Pages

Keywords and ad copy are only part of optimizing your PPC campaign. Good landing pages are essential. A good landing page is one that builds on what you had in your initial ad copy and one that is truly able to convert those clicks into sales. One good optimization method for your landing page is to provide different landing pages for different search terms. If you are selling wooden furniture, for example, you may use “wooden furniture” as a keyword that will bring up your ad. A searcher may click on your ad and be taken to the home page of your website. If you add “wooden chair” to your list of keywords that brings up your ad, you can then have those particular searchers directed to a landing page that showcases wooden chairs. Using several different landing pages based on the search words used can optimize the use of your website.

Be sure to include information panels and site maps on the landing pages you provide. Anything that will keep the interest of the searcher who lands on your site will optimize your advertising campaign. The longer they are intrigued by what is on your website, the more time they will spend there and the more money they will spend there.

Implementing Your Strategy

Once you’ve worked through your keywords, your ad copy, and your landing page, you’re ready to implement your PPC strategy. This is incredibly difficult, as timing is everything.

If you’re interested in optimizing your site and implementing in a method that would truly work for your company, contact us today. We’ll help you by evaluating your current campaign, and taking you step by step through one that will actually provide the conversion rates you want to see.