Exciting Trends in SEM |
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Search engine marketing (SEM) is a fast-moving industry which is subject to the ever-changing algorithms and constantly changing business models of the search engines. I was recently asked to name what I felt were the most exciting trends in the industry. This seemingly straightforward question led me to really consider the direction that I feel the industry is taking. From a professional standpoint, I believe there are four critical trends in the industry: MSN’s new search engine, the move towards thematically relevant content, niche-specific search results such as local search and non-Web page results, and integration of search as an overall tactic with other forms of media, both online and off.
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