SEO Changing Tides |
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Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic. These days, however, it seems that SEO is more about analyzing trends, poring over stats, and watching patterns of search engine behaviors; then, anticipating the next move or change, and trying to divine which way the debris will fall once the storm recedes. Lately, SEO has been feeling more like an analytical game than an actual job. Why is good SEO seemingly much harder to achieve these days, and have SEOs finally just missed the boat altogether? Without whining too much about the "good ole days" I want to look at what SEO used to be, if for nothing more than comparison purposes. Then we'll take a look at what it's evolved into, and why SEOs have a hard time staying afloat.
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