Search Marketing Centre

Meta tags

A part of HTML coding on a website that is hidden from the viewer and provides a description of the content of a website. Search engines may display the website content description on the results page of a search engine. Meta tags could also be used to attract search engine spiders that control the indexing of a website (i.e., whether the page is relevant enough to appear for various keyword searches). The abuse of meta tags with keyword stuffing (placing unrelated popular keywords within the meta tags) has rendered this form of distinction by search engine spiders almost obsolete.