Search Engine Marketing Articles

The agreement between the two companies is a 10 year agreement in which Microsoft’s “Bing” will power Yahoo! search results and Yahoo! will sell the search advertising for the newly combined entities.

The search advertising platform of choice is Microsoft’s AdCenter which provides easier navigation and overall usability.

The new Microsoft “Bing” search engine has been two years in the making and is Microsoft’s latest effort to challenge Google which is currently producing approx 93% of search traffic in Australia. Microsoft’s “Bing” search engine aims to shorten the time it takes users to find the information they need by making as much information available on the first page results which is of the highest relevance.

Google has recently launched a new tool (in beta) which adds transparency into their auction process.
This tool is available to select agencies and allows for increased accuracy when estimating impression, click, cost and position data for campaigns/ad groups and keywords.

Google has decided to run beta testing for their new Ad words Interface, the interface provides a number of changes to the campaign management, below are some of the areas Google are trying to improve.

Once you have begun your online advertising campaign, make sure all its components are coming together as a cohesive unit through optimization. We can help you ensure you get your campaign off on the right foot with the right optimization techniques.

If you’re relatively new to the business of search engine optimization, you may have heard the term “long tail” being bandied about, often without much of an explanation. You may even have heard people talking about making money on the long tail of search. What is it, and how can it help you?

Search engine marketing (SEM) is a fast-moving industry which is subject to the ever-changing algorithms and constantly changing business models of the search engines. I was recently asked to name what I felt were the most exciting trends in the industry. This seemingly straightforward question led me to really consider the direction that I feel the industry is taking.