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Google has decided to run beta testing for their new Ad words Interface, the interface provides a number of changes to the campaign management, below are some of the areas Google are trying to improve.
- Easy account navigation through the new left hand menu which has a resemblance to AdWords, this simple feature can save advertisers lots of time!
- Inline editing to allow for easy adjustment of keywords, bids, ads and placements.
- Integrated reports available on campaign management pages to also enhance efficiency and convenience.
- Roll-up views of all keywords, ads and placements in a campaign.
- Streamlined copy/move feature for keyword lists.
- Performance summary graphs for quick trend-spotting
The new interface has improved usability that will save advertisers time, and the added convenience will bring a taste of Adwords Editor, however will not replace it completely. It’s great to see Google improving their interface as AdWords usage increases.
Navigation is always key to speeding up any process and by utilizing AdWords Editor and it’s design Google keeps a consistency between the program and interface making advertisers feel right at home!
Two things which will be the most rewarding are the inline editing of keywords, bids, ads & placements along with the integrated reports, these are tools that will save advertisers time when needing to pull a quick report or adding a keyword.
Below are some screenshots of the new interface in action
Easier account navigation - New tabs have been added in the main navigation bar providing direct access to AdWords Tools and Billing. Secondary navigation between active campaigns can be done via a menu on the left - paused and deleted campaigns are not represented on this tree.
Easier Account Monitoring - Users can easily check on the performance of all the elements in a campaign by clicking on Keywords, Networks or Ads, thus displaying all the keywords, placements and ads in a single table. Graphs provide a quick overview of the performance of the segment being viewed. Users can then decide how much to bid on specific keywords or placements.
Details and Filters - Dynamic roll-ups give a broad view of the overall performance of a campaign within the same page. It is also possible to set up filters to display only certain ads or keywords by clicking on Create Filter under Tab Options, thus focusing on selected parts of the account only. Detailed information about particular ads can be viewed by clicking Show Query Report or Automatic Placements on the Networks tab.
Dynamic Keyword, Bid and Ad Updates - Users will now have more flexibility to expand accounts. They can create ads, add keywords and set bids in any order on the same tabs used to manage campaigns or ad groups. Users can also use a one-page creation process to build new ad groups. Fast, in-line editing by clicking on any bid or keyword enables users to make quick changes in the account
Networks and Placements - The old Placements tab is now the Networks tab. It summarizes the performance of ads on Google Search and Partner sites. Domain and URL level reports for content network placements are also visible here. Users also have the option to have Managed placements or Automatic Placements.
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