Search Engine Optimisation

The second afternoon presentation on the Social Media track at Search Media Expo Sydney was given by Darren Rowse, Editor of Twit Tip and professional blogger.

The first afternoon presentation on the Social Media track at Search Media Expo Sydney was given by Rand Fiskin, CEO of SEOmoz.

There have been many a times where alt tags have been miss used by those that claim to be SEO specialists. The true professionals out there know that an alt tag should only be used for what it was originally created to do.

The URL is the first thing a search engine can see for each and every page of your website, thus optimising it should be one of the most important tasks when starting to optimise your website for search engines. It is pointless to try and optimise a website without allowing search engines easy access to your site and all its content.

With the evolution of search it is no longer as important to be listed no.1 for a keyword on Google.com. A new trend has immerged in the land of SEO called localisation. This is where you not only aim to rank for your chosen keywords, but you rank for them within your local area, such as city, state or even country.

Today Matt Cutts released a new video on using H1 tags on your webpage.

Today was the first day for ad:tech at the convention centre in Darling Harbour. It was buzzing with people from all walks of the digital media industry walking in and out of presentation and networking in the exhibition area.

From the few booths I was able to visit before going to my first presentation I was able to talk about e-mail marketing, given a demonstration for eye movement capturing software and spoke about word of mouth marketing.

Today is the first day of ad:tech, and I for one am very excited. This year seems to be all about social media and how it can help boost your marketing campaign. Our very own Grace Chu will be on a panel that will discuss SEO strategies for large and small business. There will be a wide range of presentations from integrating social media into your marketing plan to the relevance of twitter. Personally I am excited to attend online metrics: what, how and who should care and mobile web 3.0: new mobile technologies & applications.

Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic.

Choosing the right keywords is always the first step in optimising a site for search engines. The right keywords or phrases will not only make it easier for people (and potential customers) to find your site, but also help a site to rank better on search engines. However, those who are new to SEO often don’t spend enough time on keyword analysis and research – most are either too daunted by the task or feel that they can get away with just throwing in keywords that sound “right”. This lack of research invariably leads to a doomed SEO campaign..