Search Marketing Centre

Search Engine Optimisation Articles

The following articles have been sourced to help with your own SEO campaigns. If you are new to search engine optimisation, you'll find many useful tips, important principles and various resources to start you on your way.

SEO Changing Tides

Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic.

 

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Keyword Research

Choosing the right keywords is always the first step in optimising a site for search engines. The right keywords or phrases will not only make it easier for people (and potential customers) to find your site, but also help a site to rank better on search engines. However, those who are new to SEO often don’t spend enough time on keyword analysis and research – most are either too daunted by the task or feel that they can get away with just throwing in keywords that sound “right”. This lack of research invariably leads to a doomed SEO campaign..

 

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