Search Marketing Centre

Twitter Tips and Etiquette

The second afternoon presentation on the Social Media track at Search Media Expo Sydney was given by Darren Rowse, Editor of Twit Tip and professional blogger.


The benefits of using Twitter:

  • Networking
  • Research (a recent survey found that 41% of people admit to using Twitter while on the toilet)
  • Branding
  • Driving Traffic
  • Water Cooler (a place of conversation)
  • Deepen Relationships
  • SEO (indirectly)
  • Humanizer

Darren stated that the majority of the Twitter users are a mature audience, meaning that they are between 35 and 45.

Some uses for Twitter for businesses:

  • Customer Service
  • Marketing
  • PR
  • Branding
  • Monitoring
Tips for using Twitter:
  • Create a Twitter landing page
  • Be a good conversationalist
  • Dress Nicely (Twitter page design)
  • Reserve Account Names NOW!
  • Learn culture and language of target audience
  • Listen and Monitor
  • Identify Objectives
  • Be active at peak times
Some useful Tools for Twitter:
  • TweetDeck
  • CoTweet (Good for large businesses)
  • Bit.ly (statistics tracking for URL’s)
  • Monitter
  • Twendz
  • TwitterHawk
  • Twitter Search
Happy Hunting Space Cowboys