Search Engine Marketing Service Scope

Strategy:

Develop e-commerce and internet marketing strategies
that support your business objectives.

Execution:

Implement internet marketing practices and processes
that deliver and optimise measurable business results.

Sustainability:

Empower your business by building in-house capabilities
to sustain your performance.

Business Strategy

We believe it's critical to have a well-defined e-commerce/online marketing strategy aligned closely with your business objectives. These objectives could include:

• revenue goals
• market share targets
• customer acquisition levels
• activation rates
• retention requirements.

A well defined strategy is a prerequisite to maximising your returns on online marketing investment.

FirstClick unique blend of business strategy and internet marketing capabilities ensures we understand and help develop your business objectives before formulating and implementing relevant online marketing strategies. Many companies invest heavily in internet marketing and drive traffic to their websites without any measurements in place.

Campaign Planning

FirstClick develops integrated internet marketing campaigns that prioritise opportunities by addressing your customer lifecycle - Acquisition, Activation, and Retention. We assess your balance between on-line and off-line marketing and then develop your detailed online marketing campaign.

Our core skills are built around Search Marketing and Onsite Marketing. We partner with the best agencies and creative teams to deliver outstanding Display Ad Marketing, Direct Email marketing and web and banner design solutions.

Search Marketing Media Planning and Buying

Our analysis is always focused on maximising your returns on marketing investment. We recommend realistic levels of search marketing spending relevant to your business needs and market dynamics. We continuously evaluate and adjust key campaign elements to ensure the campaign is meeting agreed outcomes.

Our approach is business focused not advertising focused. Unlike advertising agencies, we have no financial interest in the amount you spend online. We simply deliver the best results within your allocated budget.

Analysis and Optimisation

Our philosophy is that the success of any internet marketing campaign should be measured against clear targets. While online marketing offers the advantage of immediate and measurable feedback from customers, sustained success requires a rigorous analytic framework and a willingness by companies to adapt quickly to reallocate resources to the most successful elements of a campaign.

We work with you to develop and define appropriate measurements against your business objectives. We establish tracking and reporting systems that ensure data integrity and we facilitate the accurate and objective evaluation of results.

Empowering Your Business

Over and above specific campaign based solutions, we embed internet marketing capabilities within your business to build a sustained source of competitive advantage. These services include:

• establishing operational infrastructure and processes within your business
• defining human resource requirements
• building and training teams
• transferring external partner and service provider relationships