Bid Management

FirstClick Consulting believes that bid management tools play a supporting role in SEM optimisation efforts but they require close management. First Click evaluates and adopts the best third party tools available that incorporate the following benefits:

• Integration with key search engine APIs such as Google, Panama (Yahoo!), MSN adCenter
• Advanced functionality including keyword and bid management, ability to assign Tags to different ROI goals,
• Reporting flexibility
• Scalability
• Accuracy
• Research and development investment