First Click Services

Search Engine Marketing - SEM

We have helped many businesses realise the power of paid search marketing. Through our experience we have identified a number of critical steps in the successful execution of a paid search campaign. We believe this structured approach delivers strong results and provides you with a superior experience as a client.

 

FirstClick provides a complete service that delivers comprehensive results aligned with your overall business plans and objectives. We start by gaining an understanding of your business objectives & determining KPIs. Once agreed we plan and develop your search marketing campaign. We then implement the campaign, continuously optimising the campaign to achieve maximum return on investment.

Our three step approach for corporate clients:

  1. Strategy Development

    • Understand your business objectives to determine targets and KPIs
    • Determine scope, priorities, resources and working structure
    • Understand your products/services and value proposition
    • Determine requirements on tracking, measurement and reporting

  2. Campaign Planning & Development

    • Develop detailed campaign structure suited to your products/services
    • Build and segment keyword database
    • Develop ad content and optimisation framework
    • Determine targeted landing pages
    • Determine bid and position strategy
    • Enable tracking and management

  3. Campaign Management & Optimisation

    • Develop tailored management reporting
    • Undertake optimisation process – keyword, ad content and landing pages
    • Integrate with marketing plan and offline activities
    • Analysis, reporting and budget management

To find out more about how our approach can work for you contact us now