First Click Services

Search Engine Marketing Approach

We have helped many businesses realise the power of paid search marketing. Through our experience we have identified a number of critical steps in the successful execution of a paid search campaign. We believe this structured approach delivers strong results and provides you with a superior experience as a client.

Strategy

  • Understand your business objectives to determine targets and KPIs
  • Determine scope, priorities, resources and working structure
  • Understand products/services and value proposition
  • Determine requirements on tracking, measurement and reporting
  • Campaign Planning & Development
  • Develop detailed campaign structure matching products and services
  • Build and segment keywords database
  • Develop ad content and optimisation framework
  • Determine targeted landing pages
  • Determine bid and position strategy
  • Enable tracking and management

Campaign Management & Optimisation

  • Develop tailored management reporting
  • Build optimisation process – keyword, ad content and landing pages
  • Integrate with marketing plan and offline activities
  • Analysis, reporting and budget management
 
 
 
Google Adwords Qualified

SEMPO Member