Search Engine Marketing Approach

We have helped many businesses realise the power of paid search marketing. Through our experience we have identified a number of critical steps in the successful execution of a paid search campaign. We believe this structured approach delivers strong results and provides you with a superior experience as a client.

Strategy

• Understand your business objectives to determine targets and KPIs
• Determine scope, priorities, resources and working structure
• Understand products/services and value proposition
• Determine requirements on tracking, measurement and reporting
• Campaign Planning & Development
• Develop detailed campaign structure matching products and services
• Build and segment keywords database
• Develop ad content and optimisation framework
• Determine targeted landing pages
• Determine bid and position strategy
• Enable tracking and management

Campaign Management & Optimisation

• Develop tailored management reporting
• Build optimisation process – keyword, ad content and landing pages
• Integrate with marketing plan and offline activities
• Analysis, reporting and budget management