Search Engine Optimisation - SEO

Search engine optimisation involves analysing a websites code, content, architecture & navigation to ensure search engine spiders can index the websites content effectively. This, combined with a target linking campaign aims at improving a websites rank in major search engines.

Strategy & Action Plan

• Keyword research:

  Identify targeted keywords to be optimised onsite and offsite

• Site audit:

  Diagnose SEO status and processes to identify competitive opportunities and priorities

• Strategy and action plan:

  Set directions and develop detailed implementation plan

Implementation

• Account management:

  Short-term hand holding approach to build medium-long term capability

• Dedicated onsite support:

  FirstClick staff onsite to support implementation if required

• In-bound link building:

  Develop creative linking strategy to increase quality in-bound links

• Workshop/training:

  Ad-hoc and scheduled training to build in-house capability

Analysis & Reporting

• KPI setting:

  Business and technical metrics

• Competitor analysis:

  Monitor and analyse trend against competitors

• Managerial reporting:

  Tailored reporting to review key metrics