Strategy

Phase 1: Understanding Business Objectives

An understanding of key business objectives is required to develop relevant and effective internet marketing strategies. Our aim is not to raise new business issues for you but to provide objective and relevant advice that resolves your current business issues.

Phase 2: Research and Analysis

Research and analysis is a critical to develop effective internet marketing strategies. We work with you to conduct internal and external diagnoses of internet marketing opportunities and gaps.

Phase 3: Developing an Internet Marketing Strategy

An internet marketing strategy is only successful if it helps achieve your business objectives and targets. Once we understand your business (and its drivers and opportunities), we deliver a structured, practical roadmap that covers strategic direction, prioritised initiatives, execution plans as well as associated costs and resource requirements.

Phase 4: Campaign Execution

We work with your existing team or third parties to ensure execution is on time and on budget with desired results. We utilise a "customer needs-based, test and learn" methodology to identify the best marketing messages for your target audience.

Phase 5: Measuring and Optimising Outcomes

We measure the success of internet marketing campaigns against clear and quantifiable objectives. We work with our clients to develop and define appropriate metrics that can be measured against business your overall objectives. We establish tracking and reporting systems that ensure data integrity as well as facilitate the accurate and objective evaluation of results.

Phase 6: Building In-House Capabilities

• establishing operational infrastructure and processes within your business
• defining human resource requirements
• building and training teams
• transferring external partner and service provider relationships.