What is onsite marketing? Onsite Marketing is a systematic process which involves testing a number of variables to improve conversion rates. A variable is any factor which can impact on the users’ decision to complete the desired action (a conversion). There are opportunities to test any number of variables on a client’s website and these include (ranging in complexity): - Headlines
- Wording (copy on page)
- Images
- Forms
- Site layout
- A/B testing of different landing pages
- Sequential Split testing of headline, copy and images to determine best performing combination
- Factorial testing of headline, copy and images sub-variables to determine best performing combination.
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