Exceptional results
for premium brands

What we do

We make money for Australia’s premium brands through strategic search marketing.

We specialise in search engine optimisation (SEO), search engine marketing (SEM), conversion optimisation and digital strategy with an extreme focus on maximising your return-on-investment (ROI).

Whilst we specialise in search marketing, we’ll also help you leverage opportunities in other channels and platforms, including mobile and local search, social media marketing, and performance networks.

We’ll introduce you to customers who have a life-time value to your brand. Again and again.

Leverage the synergies between SEM and SEO

We can help you maximise your search marketing budget by closely aligning your SEM and SEO strategies.

While implementation is vastly different, the synergies are at the planning and insight-sharing levels. For example, your SEO keywords should be used for your SEM keyword research. A well optimised and keyword-focused SEO landing page will help build a higher quality score for your SEM and as a result, lower your SEM bidding costs.

Maximise your SEM ROI by balancing human intellect and technology

The best SEM approach is centred on using human intelligence to make the strategic decisions and relying on the best technology available to perform the grunt-work – not vice-versa.

While the majority of your SEM optimisation work we’ll perform hands-on, we’ll also use best-of-breed technology to achieve scale, efficiency and ROI.

You’ll get premium service unmatched by any other search marketing company in Australia

You’ll receive premium client services with only two to five clients per account manager. FirstClick has a client retention rate of over 90% (as opposed to the industry churn rate of 37%, according to the Media Federation of Australia’s 2010 research).

We love happy clients. In fact we strive for happy clients. That’s why our business has grown from word-of-mouth alone and our strongest recommendations come from our clients themselves.

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Seek, News Digital Media, Foxtel, ANZ Bank, oo.com.au and realestate.com.au.