Search Engine Marketing

Our goals through offering search engine marketing (SEM) services are to maximise our Clients’ revenue and commercial ROI from generating relevant visits and conversions through targeted online advertising. Your SEM company should always be focused on the key metrics of ROI or revenue and not just traffic. It’s your job to make sure they are.

The Search Engine Marketing channels we target include, but are not limited to, the following existing channels, plus any emerging ones in the future.

• Search engines: Google, Yahoo, Bing, Adlux’s
• Networks: search and display content network including mobile & local searches
• Platforms: Any device that is capable of displaying advertisements including but not limited to Desktop, Mobile and tablet devices
• Social Search : Twitter, FaceBook, Youtube, MySpace, Linkedin.

To drive maximum revenue and ROI from your SEM campaigns, we optimise three key levers: keywords, landing pages and ad copy.  We’ll work together to ensure you’re targeting the most appropriate technology platforms and channels, which is essential for achieving the best revenue growth through Search Engine Marketing.

We’ll implement highly structured search practises and leverage the best technologies to deliver real business results to you. Our approach includes three phases: Strategy Development, Campaign Planning & Development and Management & Optimisation.

1. Strategy Development

We’ll understand your entire business model and approach, your objectives and your value propositions. We’ll understand your category and products and your brand. We’ll develop a structured approach to analysing results that will make it easy for you to track how you’re performing.

2. Implementation

We’ll build broad, generic and long-tail terms into an extensive list of relevant keywords. Ad copy is then developed and rigorously tested according to your business strategy, brand guidelines, product and service offerings and different calls to action. We’ll direct your traffic to specific, optimised landing pages that we continually test and benchmark against each other to find the most successful pages for converting your traffic into customers, and of course, revenue.

3. Management and optimisation

You’re campaigns will be managed under the microscope to ensure keywords, ad copy and landing pages are continually optimised to ensure you’re getting maximum ROI and revenue. You’ll be able to easily see the results in a clear and simple format. No more confusing analytics.

If you’re looking for an SEM agency focused on generating real business results that impact your bottom line, look no further.