Social Search

With social media now almost a normal part of any digital marketing strategy, it makes sense to ensure your social media efforts are being leveraged by the search engines. That’s where social search comes into play.

As we know, the search engines have made developments to their algorithms to include social search results so it’s more important than ever to ensure that you not only have a social presence, but that it’s optimised correctly to ensure good rankings.Google social search is now as important as any other search activity if you want your brand in front of more people – and importantly, people who will convert.

By optimising your social media platforms, you can better control your brand’s presence in the search results.

How can we help?

Social Media and SEO

Monitor, leverage and optimise…..

Monitor: We’ll help you listen and assess the online conversations and activity that’s happening right now about your brand.
Leverage: We’ll help you identify the social platforms (and users) which present the most opportunity. Google Realtime Search incorporates real time data into search engine results pages. Yes, this means Twitter and Facebook feeds are now incorporated in realtime into Google search results.
Optimise: We’ll provide strategic recommendations and implementation support to ensure you’re leveraging your social presence for organic search results. There are lots of considerations for optimising your social media. For example, the number of Facebook likes/shares show a high correlation with higher rank.
Links: Social media linking for SEO benefit can be categorised in three different distinct areas:

•  Social bookmarking
•  Social profiles – forum posts/ profiles, facebook, linked, twitter
•  Social blogging – e.g. wordpress comments.

Search engines look to social signals to rank and provide a better response to a user’s query.

Social Media and SEM

More than 750 million active users are on facebook alone – add to that all the other social networks now and that’s a massive, and highly targeted, audience to put your advertising messages in front of. So it makes complete sense for you to extend your PPC campaigns to social media networks. We’ll show you how to do it in the most effective way by working with you to:

•  Build an SEM Social Media Strategy
•  Implement an SEM Social Media Campaign Build
•  Manage the campaign ongoing.

In addition, we can develop an Internal Social Media Policy for your brand as well as conduct a full Social Media Audit.