Samantha Shinkins

SEM Director

Sam is one of FirstClick’s veterans, having started with the team in early 2007. Like many of FirstClick’s team members, Sam originally comes from in-house roles, so has great empathy for what our clients look for in an agency. As SEM Director, Sam leads the SEM team across Sydney and Melbourne.

Sam spent 2.5 years working with major online travel businesses in both Australia and the UK. Apart from SEM, Sam also has substantial experience in digital strategy.
She loves the fact that search marketing is forever changing which means boredom is impossible. She loves that the changing nature of search means she’s constantly able to experiment with new and exciting channels and techniques for her clients.

Sam’s passionate about fitness and spends a lot of her spare time being active and playing sports. She recently won a kick boxing trophy so when Sam says she would like something done in the office, no one argues.

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